Thursday, 15 November 2012
Would you like to rake some earnings without leaving the comfort of your home? Now, you can do so with online selling. Online selling is, indeed, emerging as one of the most preferred and lucrative avenues for money-making because it does not require you to spend hefty sums on lease, employees, and costs related to putting up a business establishment. As long as you have a great product or service to offer, a computer, and a reliable internet connection, you can already start your own online selling business. When you engage in this venture, one rudimentary tenet to success is having some traffic directed to your site because otherwise, you won’t have a market to sell to. However, the huge amount of traffic that you are getting does not necessarily guarantee profits. You should be able to transform your number of hits or visits into successful deals or sales – that is what we call your rate of conversion. Now, there are actually a myriad of ways to increase your online sell. Here are some of them so you can jumpstart your venture and boost your business coffers.
Set up multiple payment methods
One of the most effective ways to increase your sales is offering multiple payment methods to your customers. This facilitates convenience and fast transactions which customers are looking for. Instead of sticking to the conventional mailed-in checks or money orders, venture into methods such as credit/debit cards, electronic checks, Moneybookers, PayPal, and other innovative payment options.
Use social media optimizers
If you would like to boost your traffic and increase your chances of selling products and services, you should subscribe to the services of social media optimizers that will get you “trending” in no time. Optimizers such as Sprout Social or Sendible can help you get your name out there at a minimum cost. You can monitor brand mentions through multiple sites and the “shares” you are getting, maintain multiple accounts across numerous social networking sites, and synchronize your posts and content updates.
Offer free discount codes
This is definitely one of the best marketing strategies that you can adapt for your business because not only will you boost your sales, you are also promoting your brand. When you give out free discount codes, you are also making your customers feel special, forging loyalty and trust. You can send these free discount codes through your customer’s email, advertise them in the local paper, or post them in a third-party site such as retailmenot.com and vouchercodes.co.uk.
Employ a myriad of marketing strategies
When you are gearing up for a successful business venture, leave no stone unturned. Employ a myriad of marketing strategies such as email marketing, social marketing, banner ads, and special promos, among others, to expand your reach and establish a broad customer base. If you would be willing to shell out some money, you can sign up for the services of a marketing platform that will help you analyze the business trends and buying habits of customers, track your traffic and conversion rate, and set up marketing gimmicks to maximize your yields.
Establish superb customer support
At the heart of every successful business is a happy customer. Make sure that you have a responsive and competent customer support to address customer’s issues and complaints because a satisfied customer is one who would buy from you again and who’d most likely refer you to their friends and family. You can either outsource and over-the-phone support but for startup online businesses, you can have chat support or email support set up instead.